Head of Marketing, The Select Group
I build brands, websites, and content engines that grow B2B companies.
10+ years across technology, SaaS, consulting, healthcare, financial services, and industrial markets.
$115Ksaved in a site migration
+250%content output
- Go-to-market
- Brand positioning
- Websites
- Content and SEO
- AI-powered search
- Demand generation
- Marketing automation
- Thought leadership
Results
Numbers that moved the business
Every number here comes from a role I led.
$115K
saved by leading the WordPress-to-HubSpot website migration at The Select Group
+250%
content production, twice: at Productive Edge and at IFS. At The Select Group, +150% so far.
+70%
engagement from a healthcare content strategy at Productive Edge
+60%
website traffic from the same strategy
+20%
qualified sales leads from aligning Marketing and Sales at IFS
4
technology partners in joint campaigns and events: Google, Microsoft, Snowflake, and SAP
4
company websites led, from 2017 to 2026
What I lead
Strategy, brand, and the engine behind growth
I set the positioning, then build the website, content, and automation that carry it to market.
Strategy and GTM
- Go-to-market strategy
- Solutions marketing
- Sales enablement
- Partner and event strategy
Brand and story
- Brand and market positioning
- Enterprise storytelling
- Thought leadership
Growth engine
- Content and SEO strategy
- AI-enabled marketing
- Digital transformation
My toolkit
- Generative AI
- Microsoft Copilot, ChatGPT, Claude, Jasper, Perplexity, Gemini
- Automation and CRM
- HubSpot Marketing Hub, HubSpot CMS
- Analytics and SEO
- Google Analytics, Google Search Console, SEMrush
- Paid and social
- LinkedIn Campaign Manager, Sprout Social
- Creative and content
- Adobe Creative Suite, Canva, Riverside, Synthesia
- Prospect intelligence
- Apollo.io, ZoomInfo
- Operations
- Jira
Selected work
Websites I led
Four company websites, from first brief to launch. Hover or scroll to move through each one.
Recent writing
Swipe for more
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ArticleAI
Gartner’s Top 10 Tech Trends of 2025: Agentic AI and Beyond
Ranked on page one of Google
Productive Edge blog
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GuideHealthcare
Agentic AI Playbook for Healthcare Operations and IT Leaders
PDF
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ArticleAI
From SDLC to ADLC: Why Traditional Software Delivery Models Struggle With AI
PDF
Experience
Four roles, one pattern: build, then grow
Each role brought a new website, a bigger content engine, and measurable growth.
-
2025 – present
The Select Group
Head of Marketing
$115Ksaved in the WordPress-to-HubSpot migration- Repositioned TSG from staffing to technology consulting and services, with new messaging across AI, cybersecurity, cloud, and enterprise modernization.
- Led the WordPress-to-HubSpot website migration, improving conversion paths and delivering $115K in cost savings.
3 more from this role
- Increased content production by 150% with SEO, GEO, and AEO strategies built for traditional and AI-powered search.
- Built HubSpot marketing automation for email, lead generation, segmentation, and campaign reporting.
- Expanded technology alliances through joint GTM initiatives, co-branded campaigns, and industry programs.
-
2022 – 2025
Productive Edge
Marketing Manager
+70%healthcare engagement, with +60% website traffic- Ran a data-driven healthcare content strategy that increased engagement 70% and website traffic 60%.
- Expanded content production by 250%, improving keyword rankings and organic traffic for inbound leads.
3 more from this role
- Built technology partnerships with Google, Microsoft, and Snowflake through joint events and content.
- Moved the company website from WordPress to HubSpot, unifying analytics and content management.
- Built and led a high-performing marketing team, and managed agencies, partners, and vendors.
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2020 – 2022
Analysis Prime
Marketing Manager
New sitea company website redesign and a university brand- Ran SEO, email, and social media campaigns that significantly grew online traffic.
- Oversaw the company website redesign, improving user experience and e-commerce.
2 more from this role
- Led market research, promotional events, trade shows, and webinars.
- Designed the Analysis Prime University logo.
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2017 – 2020
IFS
Marketing Manager
+20%qualified sales leads from Marketing and Sales alignment- Aligned Marketing and Sales on lead-generation programs that increased qualified sales leads by 20%.
- Increased content production 250% while improving search visibility and organic traffic.
2 more from this role
- Planned industry-focused events with SAP that deepened customer engagement.
- Led content, email, branding, and sales collateral across case studies, blogs, and campaigns.
Education
B.A. in Marketing, Temple University
Languages
English and Russian
How I work
- Strategic and forward-thinking
- Executive presence
- Influential communicator
- Compelling storyteller
- Cross-functional collaborator
- Relationship builder
Brands
Who I’ve built with
Companies I’ve marketed
- The Select Group
- Productive Edge
- Analysis Prime
- IFS
Partners in campaigns and events
- Microsoft
- Snowflake
- SAP
Contact
Let’s build what’s next.
Katia LobodaMarketing and GTM leader
Building a brand, a website, or a marketing team? Email is the fastest way to reach me.
Based in Pennsylvania